Posted on 01/30/2018 1:47:31 AM PST by MarvinStinson
t's a demo low for the telecast, as it still skews young and the audience drops by 24 percent.
Sunday's Bruno Mars-loving Grammy Awards took a dramatic ratings spill, fetching the smallest demo audience in the show's history.
The telecast, which ran a bloated three-and-a-half hours, was off by 24 percent from 2017 with adjusted numbers. With time zone adjustments taken into account, the telecast averaged 19.8 million viewers and a 5.9 rating among adults 18-49. The second stat marked a low for the show. Among total viewers, that number was down even more than overnight returns from Nielsen Media that it a 12.7 rating among households. It's the biggest drop for the Grammys since the 2013, the year after the show swelled following the death of Whitney Houston.
Criticism for the show, hosted by CBS' James Corden, has focused on political and social messaging in speeches and performances.
There are at least 125 million prime time viewers (2014 stats) in the day and time slot of the Grammy’s award show. The approximate 20 million Grammy viewers represented a small 16% minority of the possible viewing audience.
The trick that has been performed by the TV media and those who report on it, is in the splintered and segmented television viewing world any “most watched” show is actually almost always a show that the majority of viewers are not watching - they are all watching something else. Yet the pretense of the “popularity” of any show is sustained by the media.
While MOST, more than 83% of the prime time viewing audience did NOT watch the Grammys when it was telecast it was reported on and hyped as the most important television event of the night. While actually the most important television event of the night was that 83+% of the possible Grammy viewing audience never watched it.
Bruno Mars is very talented.
You would sure need a lot of politically motivated moonbattery to drive viewers away (which apparently they had no problem finding).
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