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TV Ratings: 2018 Grammys Tumble to All-Time Demo Low, Pull 19.8 Million Viewers
hollywoodreporte ^ | JANUARY 29, 2018 | Michael O'Connell

Posted on 01/30/2018 1:47:31 AM PST by MarvinStinson

t's a demo low for the telecast, as it still skews young and the audience drops by 24 percent.

Sunday's Bruno Mars-loving Grammy Awards took a dramatic ratings spill, fetching the smallest demo audience in the show's history.

The telecast, which ran a bloated three-and-a-half hours, was off by 24 percent from 2017 with adjusted numbers. With time zone adjustments taken into account, the telecast averaged 19.8 million viewers and a 5.9 rating among adults 18-49. The second stat marked a low for the show. Among total viewers, that number was down even more than overnight returns from Nielsen Media that it a 12.7 rating among households. It's the biggest drop for the Grammys since the 2013, the year after the show swelled following the death of Whitney Houston.

Criticism for the show, hosted by CBS' James Corden, has focused on political and social messaging in speeches and performances.


TOPICS:
KEYWORDS: grammies; grammy; grammys; ratings
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The telecast, which ran a bloated three-and-a-half hours, was off by 24 percent from 2017
1 posted on 01/30/2018 1:47:31 AM PST by MarvinStinson
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To: MarvinStinson

A: Awards shows, NFL, ESPN, MSNBC, CNN, ABCCBSNBCNYTWAPOLAT

Q: Name Leftist media death spirals.


2 posted on 01/30/2018 2:11:24 AM PST by nickedknack
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To: MarvinStinson

I don’t think I’ve heard a Bruno Mars song.


3 posted on 01/30/2018 2:19:28 AM PST by ifinnegan (Democrats kill babies and harvest their organs to sell)
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To: ifinnegan
"I don’t think I’ve heard a Bruno Mars song."

I don't think you are missing out on much.

4 posted on 01/30/2018 2:38:14 AM PST by Former Proud Canadian (Islam delenda est.)
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To: MarvinStinson
It's the biggest drop for the Grammys since the 2013, the year after the show swelled following the death of Whitney Houston.

If they want big ratings, they should knock off a famous singer each year. Who would be next year's choice?

5 posted on 01/30/2018 2:53:16 AM PST by Cowboy Bob
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Comment #6 Removed by Moderator

To: MarvinStinson

It’s time to start lighting up the phones of the sponsors. It’s supposed to be an awards show, not a political forum.


7 posted on 01/30/2018 3:08:08 AM PST by SirFishalot
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To: MarvinStinson

The left’s takeaway on the ratings: the show wasn’t political enough and they will double down on it next time.


8 posted on 01/30/2018 3:19:19 AM PST by CASchack
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To: Former Proud Canadian

You are both actually wrong, Bruno is excellent. But he is the exception rather than the rule, he does wonderful real music, not rap crap.


9 posted on 01/30/2018 3:24:46 AM PST by yldstrk (My heroes have always been cowboys)
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To: MarvinStinson

19.8 million viewers. @realDonaldTrump has 47.2 million followers. That puts things in perspective.


10 posted on 01/30/2018 3:36:10 AM PST by dynoman (Objectivity is the essence of intelligence. - Marilyn vos Savant)
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WTF??!!!

19.8 million viewers? That is still alot!

I was thinking 5 million! LOL

11 posted on 01/30/2018 3:36:24 AM PST by KavMan
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To: MarvinStinson

1) Rap is not music

2) Black Lives Matter ,,, a joke ,, B on B murders , abortion ,, sad

3) Rap is not music

4) Rap is not music

5) Rap is not music


12 posted on 01/30/2018 3:40:32 AM PST by Lionheartusa1 ()-: There is nothing DEMOCRATIC about the democrat party ,, stop using that term :-()
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To: Lionheartusa1

One of the three basic elements of music is MELODY—changes of pitch.

A rap-crap “singer” speaking in a monotone is not music.


13 posted on 01/30/2018 3:43:50 AM PST by MarvinStinson
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To: MarvinStinson

The real size of the Democrat voting base.


14 posted on 01/30/2018 3:56:20 AM PST by gov_bean_ counter (Free Republic has been reduced to primarily a gathering place for the inane, banal, and obtuse.)
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To: Lionheartusa1
The original rappers:

Cool man! Cool!

15 posted on 01/30/2018 4:10:48 AM PST by jonrick46 (Trump continues to have all the right enemies.)
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To: MarvinStinson

The Grammys are a young person’s show and young people don’t watch TV. They stream it on other devices.


16 posted on 01/30/2018 4:14:04 AM PST by DoodleDawg
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To: CASchack

“The left’s takeaway on the ratings: the show wasn’t political enough and they will double down on it next time.”


Driving into work this am, local Philly fm station announced there was “a great deal of controversy over this year’s Grammy’s, and viewers aren’t being shy about voicing their displeasure.”

What were they so upset about? “Not enough females represented among the nominees or performers.”

Their shrinking audience is a bunch of dopes.


17 posted on 01/30/2018 4:30:16 AM PST by ConservativeWarrior (Fall down 7 times, stand up 8. - Japanese proverb)
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To: GOPe Means Bend Over Spell Run

Very few of them are voters.


18 posted on 01/30/2018 5:16:55 AM PST by bray (Pray for President Trump)
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To: MarvinStinson

I classify rap music as witch doctor spell casting mixed with tribal chanting.


19 posted on 01/30/2018 5:32:40 AM PST by Licensed-To-Carry (Sessions isn't gonna do crap about Hillary, he is part of the Swamp.)
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To: Lionheartusa1

“rap is not music”

Agreed. The real tragedy of that noise is the next Duke Ellington, Ray Charles or Jimi Hendrix is wasting his God given talent on that crap.


20 posted on 01/30/2018 5:50:26 AM PST by hardspunned
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