Good PR by Ford. No one ever heard of it before. Now everyone is looking at it. And, who cares what they do to a celebrity wrestler other than his accountant.
The Ford GT, or this particular deal?
If you mean the Ford GT, it is a well known super car to commemorate the historically significant GT40, consecutive four-time winner of the 24 Hours of Le Mans (1966-1969), including a 1-2-3 finish in 1966.
If you are talking about this particular deal, then I agree.