$30 is too much to spend on a one time viewing experience of a recorded program (technically there is no film, shot on video, projected digitally).
You can buy even high end DVD titles for under $30 (much less if you shop around or are willing to buy closeouts or even used discs online or locally, sometimes as low as $1-3).
Even if you gamble on a movie, watch it once, and sell it (yard sale, amazon, ebay, craigslist) you’d come out ahead.
It’s funny that even with lower than ever distribution costs, movie prices and digital albums haven’t lowered the price points to viewing/hearing the work.
I think that is why just about the only movies that are doing well anymore are comic book and science fiction with lots of special effects. Unless a movie looks much, much better on a movie screen, why go to the trouble and expense to see a movie in a theater when you can watch it on your own 50" TV screen at home?