“Can we say Apple has Jumped the Shark?....................”
Jobs died.
And Cook creampied
Steve Jobs died October 5, 2011, six years ago. Apple stock was selling for an split adjusted price of $47.87 a share the day before he died. The Market Cap was $308 billion, while now it is $785 Billion. That has all been Tim Cook.
Have there been changes? Of course. But the over arching philosophy of how the devices work together and and easy to use remains the same. Once you get used to the minor changes they are logical and become second nature again.