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To: AndyTheBear
Search isnt the key to googles power as a money making powerhouse...its AdWords.

Without search, AdWords would be worthless.

When you use Google, or any other ad-supported site, you should know that you are the product, not the customer. The site is getting paid by its advertisers for exposing you to the advertisers' pitches. Of course, you won't pay attention unless the site is useful, fun, or interesting. Thus, making sure it's the above is the site's owner's mission. This phenomenon is basic to media and far predates the internet.

In Google's case, the attraction is fast, accurate search. Google built it, and they came. And the advertisers fork over big time for access to that audience.

21 posted on 08/08/2017 2:04:41 AM PDT by cynwoody
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To: cynwoody
Without search, AdWords would be worthless.

AdWords is used by people that wish to put advertising on their own website, whether google was used to get there or not. Google dominates in this kind of service .

59 posted on 08/08/2017 6:53:46 AM PDT by AndyTheBear
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To: cynwoody
BTW, Google used its control of AdWords to crush an alternative approach to search by a small company called Asterpix with a service called SearchLight. Here is a blog by a customer illustrating how the big Google did it
62 posted on 08/08/2017 7:03:34 AM PDT by AndyTheBear
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