A prime example of how to pull a sow's ear out of a silk purse. . . and to distort a very good and glowing report on the iPad's recovery, with a Year-Over-Year 15% gain in units sold in a quarter that is usually the most depressed by showing that gain in a bar chart that will obfuscate that huge gain in comparison to high bars of previous non-comparable quarters including holiday quarters. He also presents a graph showing the cumulative iPads sold, as if it were dispositive of anything about the gain in the LAST QUARTER. It would take a HUGE uptick in sales to make a large or even really noticeable change in that graph. Even so, you can see an up tick in the curve.
The author goes on to complain that Apple sold only one-third the number of iPads that they sold of iPhones they sold in the last quarter and claims that is somehow a failure! Then, he moves on to complain about the profits after recognizing that the iPad did gain market, something he has complained about in the past which he attributed to high prices. Now when Apple has lowered the prices and introduced new iPads, also at lower prices, he complains about the reduced profits, despite gaining market share. He doesn't want his cake when he gets it.
He also makes the totally false claim that the iPad was intended or perceived to be the replacement of the iPhone. Say what? He then doubles down by complaining that the iPad isn't a replacement for the MacBook. . . something he's been pounding on for years, since the iPad came out.
This author has a reputation of always finding negatives in what Apple does. It's his schtick. Adrian Kingsley-Hughes is a. FUD artist and will work for clicks.
I bought an iPad Pro earlier this year and really like it. Much better to take on trips out of town than my lap top.
Thanks to The Batmann for the heads up.
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I’m just curious. I bought an Amazon Fire tablet for 49.99 for myself, and one on sale for 29.99 for my husband. I added a memory card to mine to increase the storage for under 20.00 to mine. I use it for everything, playing games, reading e-books, listening to podcasts, surfing the net. What is the difference between an IPad pro and the tablet I’m using?
Phones are “good enough.”
Me thinks you are slightly biased in your review of the review.
Facts are facts.
My wife loves her iPad
I cheaped out and got an Amazon Fire. I hate the system. I use my IPhone for everything except I use my HP laptop for a few things. Going to go all Apple when things are replaced. Mac laptop will be next for me. New iPhone after that
I’m a cheap SOB...I got a 79.95 tablet at WalMart and it’s great!
10” screen, magsafe USB and charging connector, full-size USB port.
It has 3 different charge ports, one is a barrel connector :-)
Has loud audio, good cameras, fantastic image, long battery life, the wifi range is excellent.
There is even a keyboard that you can connect to the magsafe connector.
The thing has been on continuously for over a year now since I use it for Skype contacts.
I sometimes plug it into a 5TB external HD to watch a film from my large library.
Cheap sometimes turns out to be good.
I used the Facetime feature a little, and streamed some music with it. But you can't plug in an SD card or a USB cable. You can't load your own music on it (I'm told there is a way which requires jumping through hoops).
I still have the iPad2. Never use it. It needs to be upgraded and evidently iPad2s require a trip to an Apple store. Since the closest one to me is two hours away, that is not an option. Other brands of tablet's are more flexible, and not restrictive about what you are allowed to do.
Apple innovates and shows the way, then the me-too imitators figure out how to dodge their patents and flood the market with cheap knock-offs.
Such is the way of the world, and has been since the ‘80s.
IMO, the cellular iPad is Apple’s Best Buy. I talk and text with a VOIP app and when on break at work have a nice sized screen to surf with. (Otterbox Defender essential for hard work environment...dropped iPad at least 30 times, often face-planting it, and it’s still kickin,!)
Your critique of the article of spot on. Anyone that things the ipad was suppose to replace the iphone is stupid beyond words.
Love my little iPad mini 4.
400 million devices. Yeah that’s a failure
I use my 10.5” iPad Pro and Apple Pencil all day long, from reading the news with my coffee in the morning, to using it for work to take handwritten notes, to surfing the web and playing games at night. I love the thing.
I’ve loved both of mine.
L
It looks like they sell a lot more of them for Russian Christmas (1st Quarter) than they do for Western Christmas (4th Quarter) or back to school (3rd Quarter).
The problem with the iPad over the years is that it is too good. I have an iPad 3 that there is no reason for me to replace.