Political pollsters have taken a fully-deserved whipping for their arrogance and inaccuracy.
But Nielsen and other researchers are well overdue for a similar comeuppance especially as their flawed data often results in programming becoming dumb and dumber.
As ESPN employees are discovering to their chagrin today, pay-per-program and/or streaming are the future. Network lineups and ‘talent’ are relics of the 60s.
My dad is a Nielsen household and their data is tested in multiple ways you don’t see. It is a first class operation.