So true. I remember reading an article on Oprah Winfrey (I dislike her, but respect her financial smarts). Another woman was telling her how fantastic a new pair of shoes were, that she was telling all her friends to buy the shoes. Oprah bought lots of stock in the shoe company, and made lots of money on it. When she likes a product, she buys the stock in the company making the product; while regular folks just buy the product.
Yep. And then she charges the company to promote it on her show.
Very clever way to leverage celebrity.