I am kind of ambivalent about it, but I can understand the bias because I have always had an affinity for multi-dimensional athletes in any sport. To me, a DH in baseball is a lot like a punter in the NFL. Even the best of them are tagged as "incomplete" players in many ways.
Ortiz is going to run into issues for sure. I suspect in 5 years more younger sports writers will replace the old guard & Ortiz will get in, but not for several years, or more after the first vote.