From the article, Rutgers brings nothing to the gridiron except easy wins for the opponents but thanks to forcing millions of households in the NY Metro to pay for the Big 10 = 14 network it is worth millions to the schools.
Remember that Rutgers is credited with playing the very first college football game. And we won! Haven’t won many since then but there’s always that. Now as a Rutgers alum I see that my team’s greatest accomplishment since that first game is giving better TV market access to Ohio State. I get a bit misty with pride when I meditate on that!