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Actually the Apple recall was for 1.1Million batteries, not 33,000

IT WAS A BIG DEAL

pictures of ibooks catching on fire were on the web already

Apple tried to ignore the problem for as long as possible, until the government forced them to take action

That is why it was a big deal in the media

Dell and HP did there voluntarily and affected way less number of machines, considering they had a way larger market share then Apple

Sorry facts get in the way of agenda

http://www.macworld.com/article/1052568/batteryrecall.html

Source MACWORLD, your very own bible of everything Apple/Mac

The recall I was referring to occurred in the late 1990s. My apologies. The second recall had slipped my mind. I did not own one of the affected laptops in the 2006 recall. . . but again it was NOT a recall of an entire laptop as you asserted originally. .. nor was there ever a ban on flying with Apple laptops as you also asserted. SONY again paid for the entire recall and replacement program.

In addition, the battery problem was also shared by DELL, HP was not involved. . . as they were using the same internal battery pack made by SONY:

Apple follows Dell in recalling the laptop computer batteries, which were manufactured using battery cells made by Sony Energy Devices of Japan. “These lithium-ion batteries can overheat, posing a fire hazard to consumers,” said the CPSC in a statement. Dell has recalled more than 4 million Sony-made battery packs.
In addition to the 1.1 million battery packs recalled in this program, the company and government agency indicate that another 700,000 battery packs sold overseas have the same problem.
“Apple has received nine reports of batteries overheating, including two reports of minor burns from handling overheated computers and other reports of minor property damage. No serious injuries were reported,” read the CPSC’s statement.

Dell and HP did there voluntarily and affected way less number of machines, considering they had a way larger market share then Apple

No, there were a similar ratio of fires associated with Dell (but no HP) because the batteries were the same technology that was failing. One of the Dells burst into flame on a plane. And another one in a hotel room in Japan or Hong Kong, as I recall now. Dell alone had to recall 4.1 million batteries. Dell had actually been order to initiate the recall by the CPSC when there were only 22,000 units sold with those batteries and 3 reported fires as of December 16, 2006. The went ahead with sales of units with those batteries and then finally did the battery recall after 4 million had sold in August of 2006. Apple recalled their batteries on the same day as Dell. HP did not use the Sony batteries then.

This incident mirrors the one in the late 1990s, down to the similar ratio of PC laptop battery packs involved in the recall and the fact they were made by Sony. This was a recall of SONY MADE BATTERIES affecting multiple companies.

Now, find more Apple specific problems you claim exist that tainting Apple's reputation which you can scream and shout about that are Apple's own unique problem, not a third party problem, not shared by other companies.