[Swordmaker]

The iPhone 7 display is a Truly Impressive major enhancement and advancement on the iPhone 6 display... and even every other mobile LCD display that we have ever tested... note that I hand out compliments on displays very carefully. . .

. . .Other manufacturers will need to play catch-up fast. . .

The display on the iPhone 7 is a Truly Impressive Top Performing Display and a major upgrade and enhancement to the display on the iPhone 6. It is by far the best performing mobile LCD display that we have ever tested, and it breaks many display performance records.

Finally, the conclusion of DisplayMate is that the iPhone 7 display is:

The Absolute Color Accuracy of the iPhone 7 is Truly Impressive as shown in these Figures. It is the most color accurate display that we have ever measured. It is Visually Indistinguishable from Perfect, and is very likely considerably better than on any mobile display, monitor, TV or UHD TV that you have. So photos, videos, and online content and merchandise will appear correct and beautiful.

[ctdonath2]

This is the core summary:

Inner triangles are prior tech, outer is iPhone 7 & UHD, white is limit of human perception. Saying it's as good as it gets is a bit much, but very few will notice the difference.

[Swordmaker]

Impartial testing laboratory declares the new iPhone 7 displays are "Visually Indistinguishable from Perfect" in their technical review! Among their test findings are:

The iPhone 7 matches or breaks new Smartphone display performance records for:

• The Highest Absolute Color Accuracy for any display (1.1 JNCD) – Visually Indistinguishable from Perfect
• The Highest Absolute Luminance Accuracy for any display (±2%) – Visually Indistinguishable from Perfect
• Very Accurate Image Contrast and Intensity Scale (with Gamma 2.21) – Visually Indistinguishable from Perfect
• The Highest Peak Brightness Smartphone for any Average Picture Level APL (602 to 705 nits)
• The Highest (True) Contrast Ratio for any IPS LCD display (1,762) – Higher Dynamic Contrast Ratios are phony
• The Lowest Screen Reflectance for any Smartphone display (4.4 percent)
• The Highest Contrast Rating in High Ambient Light for a Smartphone for any APL (137 to 160)
• The Smallest Color variation with Viewing Angle (2.1 JNCD or less)

A lot of backup data in the full review. — PING!

DisplayMate States Apple iPhone 7
Display Is "Virtually Perfect!"
Ping!

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[Yo-Yo]

Well maybe we can finally find out what color the dress really is.