Posted on 09/09/2016 11:17:31 AM PDT by nickcarraway
A Texas mattress company released an ad to promote a special 9/11 sale, but it quickly took an offensive turn when the employees imitated the World Trade Center Twin Towers falling.
Miracle Mattress posted the ad on Facebook for its Twin Towers Sale on Sept. 11, The Dallas Morning News reported. In the video, which has since been deleted, Miracle Mattress manager Cherise Bonanno is heard saying What better way to remember 9/11 than with a Twin Tower sale?
Bonanno goes on to describe the deals shoppers can score as two men and two towers of mattresses stand behind her. At the end, she pretends to fall on the men, who then knock down the twin mattresses.
Well never forget, Bonnano says at the end after shrieking in panic.
Many people were outraged by the 20-second ad that used 9/11 as a promotional tool. On Thursday morning, Miracle Mattress posted an official apology on Facebook and said customers may post their opinions and reactions to respect an open and transparent discussion regarding the video that caused much embarrassment and anger.
The post garnered more than 500 comments, with majority of people saying the apology was unacceptable and not enough to smooth over the situation that poked fun at a tragic day in history.
I find it hard to believe you knew anyone or any of your employees knew anyone who lost their lives in 9/11! If that were the case they would have been so disgusted with your commercial that it would have never seen the light of day! You should be ashamed!!!!! one woman wrote.
Youre sorry you offended me? Thats not an apology I accept. Apologizing for creating it in the first place would be a start. Admitting you were WRONG for creating it is another step. There will never be an appropriate time to mock 9/11, and to do it to promote mattress sales?! Are you kidding me? Have some self respect, another said.
Hours later, the mattress company released another formal apology letter in response to the choir of complaints from the initial attempt. This time, it was written by Miracle Mattress owner Mike Bonanno and addressed to All the Victims and Families of 9/11.
Below is an excerpt of the letter:
I say this unequivocally, with sincere regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11. Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives.
All I can say is I am deeply sorry and on behalf of the entire Miracle Mattress family, I accept full responsibility for this thoughtless and crude advertisement and will immediately hold my employees accountable for this serious lapse of decency.
I am disgusted such a video would have been conceived as a promotional tool and even more incensed it was created and posted on any social media site that represents Miracle Mattress.
Yeah they got a screw loose.
I’m very sorry, miss marmelstein. Like 12/7, 9/11 will always be a day of remembrance and sorrow for me, as I know it is for many others.
Thank, Trish. I know most of us had a traumatic experience that day and we can never forget it. I wouldn’t even mention my memories except to push back on some of the insensitivities that are now surfacing in our culture. It’s very disturbing to me.
Hope you have a wonderful weekend, you dear lady.
I hear you.
I hope that you have a wonderful weekend too, friend!
I'm pretty anal about things like that.
wow...
tacky.
Ta-DAHHH, RIMSHOT!
(I expect credit for that double on-ton-dray.)
Mike Bonanno is the owner
You are so correct, unfortunately. Much of the blame can be put on the media and the left. Radical islam is at war with us but the media and the left continue to downplay it over and over. We've had attacks since and it gets downplayed and forgotten by them.
They want to continue to bring these people to America but we have no idea who has been radicalized but they do not care. It's about holding on to leftist power in government so they need the votes and their power is much more important than American lives. The media and the left is responsible for this being a forgotten tragedy of epic proportions. If we're continued to be attacked, the media and the left needs to be held responsible for their irresponsibility to the American people.
New directors all over this land already deserve to be dragged out of their offices and tarred and feathered for helping to promote such traitorous policies.
CGato
“Its way too soon to take this event so lightly as a slapstick advertising gimmick.”
Is Pearl Harbor, December 7, 1941, far enough back?
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