Your product wasn’t more effective. It was actually making stronger germs, which then you passed around to the rest of us...
I was emphasizing no anti bacterial additives in the product, which presumably cost more, once they were removed, the price went up. Seems to me a boon to the manufacturers.
Regarding the anti bacterial components, I think there was no data to support their use as being beneficial. Whether they are causing super germs I don't believe is resolved but in the absence of a showing they were beneficial, they were banned unless they show a benefit. Since they did not ban their use in hand sanitizers, I suspect this is more form than substance.
Also eliminated a few months ago from cleansers were the micro plastic beads which are causing water pollution of sorts. That was probably a good thing as there was no beneficial aspects to their usage while the downside was evident in water.
Just my observations and one further one, I don't deem myself a current day typhoid Mary based on my soap choices. If you fear the spread of germs, I suggest you lock yourself in a bubble.