The article proves you wrong. Amazon and Netflix agree that you want to watch it and you paid for the content, you can view it whenever you wish.
Purchase an e-book, read it as many times as you wish. You can even download it directly from the publishers.
No reason why you should not be able to do the same with a movie.
I’m quite sure amazon prime doesn’t expect you to download it and send it to people to watch for free.
QUITE sure.
Hence the difference between streaming and downloading.
But if you’re so confident, download a movie, send it to a friend, give Amazon a call and let them know you did it :)