Oops. Overlooked the opening paragraph.
In an attempt to revive interest in a food category whose sales have been soggy for years, General Mills (GIS) today announced the launch of Tiny Toast, the company’s first new cereal brand in 15 years.
>>In an attempt to revive interest in a food category whose sales have been soggy for years, General Mills (GIS) today announced the launch of Tiny Toast, the company’s first new cereal brand in 15 years.<<
Once they made Captain Crunch Crunchberries only, cereals had only one place to go and that was down.