Most shopping malls consist of 60% or higher of their stores being geared to female clothing or shoes. The days of starting up a new fashion line store with loud trendy music blaring and exotic or European sounding brand names is long gone.
On our occasional mall visits, I’ve observed some new stores geared to the youth shopper. Aero was just left behind ... but maybe they’ll come back. If they can hook the 10- to 13-year-old shopper, they’ll have a few years of steady customers.
You hit upon a salient point: The louder the music emanating from the store, the less likely I am to enter it.
Screw young people and their (parent’s) disposable income.