"Someone could argue that iPhone 6 and 6 Plus were self-disrupting--that such dramatically larger handsets risked pushing away some customers. Not when Apple kept selling smaller, older models and when market demand had shifted to larger smartphones. If anything, Tim Cook demonstrated risk-aversion and supply-chain thinking by taking so long to release handsets with larger screens. This is where his genius bows before logistics that make short-term revenue-generating, margin-maximizing sense at the expense of Apple's innovation ethic."
What Joe Wilcox fails to recognize is that the iPhone 6 and 6plus, as well as the following year's iPhone 6S and 6S plus didn't disrupt previous iPhones, they disrupted the iPad market, especially the iPad Mini market. Like the iPhone before it has completely disrupted the iPod market because no one could justify carrying an iPod when an iPod was built into every iPhone ever sold, therefore iPods stopped selling in as large a number as they sold in before, the larger screened iPhones make smaller screened iPads some what superfluous. Why use an 8" iPad when a 6plus has a 5.5 inch screen with a higher resolution that is almost as big, and will do just fine for most things the larger iPad Mini could do? That is why the iPad market is dropping in sales.
In other words, Apple under Tim Cook, is still willing to disrupt its own products as it was under Steve Jobs. Apple is doing the same exact thing with the iPad Pro and the MacBook Airs.
Joe Wilcox's premise is completely wrong there.
"Idiots will flame this post "clickbait". It's how they draw attention to themselves, to inflate their egos; others mistakenly will assign motivation to my writing—e.g., for pageviews, when I couldn't care less about them. But I do care about Apple, as a longstanding customer (starting in December 1998). As a journalist, I developed a reputation for hating the company (I don't) so long loved because my stories aren't kiss-ass fanboyism. What's that saying about being hardest on the ones you love most? Kind I am not."
His first amazing paragraph. Stunning isn't it?
Wilcox also starts out his screed by trying to inoculate himself against any criticism by claiming anyone who does criticize him are egotistical "idiots" trying to garner attention to themselves. It strikes me his insulting ad hominem blanket attack is pure projection. His entire article is a cry for attention and clickbait for hits. He announces it for what it is, Pure FUD BUNKUM, and then tries to claim it really isn't by deflecting the critics even before they call him out on it. Hilarious! As far as I can recall, Wilcox has never written a positive article about Apple.
Other than saying Apple isn’t innovative anymore, did he display that the products are junk? Sub par? Don’t work? Worse than a PC? If so, I didn’t see that. The company will never be as it was when Jobs was alive, in fact it seems to be morphing more PC like everyday, but is it there yet?