I feel fine about myself. My self esteem is not defined by the products I use or purchase, Up Yours. That over-used meme only comes from weak-minded amateur bloggers with little evidence to support it. How can they make such an unsupportable assertion about over 800 million consumers, many of whom were once Microsoft or Android users who made a conscious decision to buy another platform because of their poor experiences on the other? It is dancing in the graveyard hubris from people who are still using what those others have eschewed in favor of something those ignorant of the reasons for their moving on can not grasp nor understand. Therefore, they reason, it has to be something trivial such as self-esteem, and they shout this faux logic reason to themselves in their echo chamber to make them comfortable as more and more of their erstwhile compatriots leave.
I've never reflexively bought Apple products, but I used to buy them more frequently because they were the superior product. My last phone was an Android, cause I liked it better than the iPhone. When we cut cable, looked at Apple TV, went with Roku, cause Apple TV didn't support Amazon Prime. For a laptop, went with Macbook Pro, cause the new Macbook seems underpowered and not being able to connect to an electrical outlet and hook up a remote drive at the same time without adapters seemed ridiculous. My wife used the oldest original white Macbook we had for web surfing, watching videos, etc. When it died, went with the ASUS flipbook. It seems reasonably sturdy, is plenty fast, and costs a third of the price of an 11" Macbook Air.
Apple Watch? No way.
I still have a 27" iMac, and we have a couple of Macbook Pros, and my daughter has an iPad, but she says the new one is a lot glitchier than her original iPad2. Every iteration of iTunes is a little clunkier, and I wish I'd stuck with Yosemite. Upgrading to El Capitan has screwed up several features of Adobe Creative Cloud.
Apple hasn't driven off a cliff, and the computers are still superior to their Windows counterparts, IMHO.
They're just not getting any better, and in some instances are declining. The older Macbook Pro is superior to the newer Macbook. The Apple Watch seems like a vanity project. Nothing new out of Apple is remotely appealing to me.
Good for them that they turn awesome profits, but I don't care. I don't care about Tim Cook's supply chain genius or whether someone else finds my tech choices cool. I care about whether the product does what I need. It used to be that about 90% of the time, it was an Apple product. More and more, it's not.