Ah, but you see, whenever someone wants to make things look grim, but they can't because the numbers are good, they take the first derivative and don't make it obvious that's what they did.
Hell, I've seen these statistical hoodlums take the SECOND derivative when necessary, because the first was still too positive for their desires to trash the subject. You know, the ones that trumpet, "OMG! END OF THE WORLD! THE RATE OF INCREASE IS GOING DOWN!"
Tech writers whores are nothing more than click-bait factories. It's depressing that Forbes has fallen this low.
What a freakin' joke these guys are.
And these same turkeys go after Microsoft the same way. I see it when I peruse for Windows Ping List articles. Doom and gloom, left, right, and center. Microsoft is doing fine, and will continue to do so. WTF is up with tech writers whores, anyway?
They're just a bunch of jerks.
/obscure math joke
A thirty percent decline in sales will spook anybody, even he company in question. And, the investors and consumers.
Being dismissive of such a huge drop in sales, is not how one goes about acknowledging that, it could be the beginning of the end for the perception of perfect that came with the Apple logo.