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Trump Trademarked 'Make America Great Again' Right After Romney Lost
The Daily Beast ^ | 12/20/2015 | MIchael Daly

Posted on 12/20/2015 12:24:31 PM PST by conservativejoy

The Donald started to run for president six days after President Obama won a second term, and he did it by ripping off Ronald Reagan.

Records show that Donald Trump applied to trademark the phrase "Make America Great Again" six days after President Obama was elected to a second term.

The timing suggests that Trump was preparing his latest run for president long before most people imagine.

And he was poised to do so while appropriating an old Ronald Reagan slogan as his own.

Call it The Art of the Steal.

As filed with the U.S. Patent and Trademark Office on November 11, 2012, application TRMP 1207224 read:

MARK: MAKE AMERICAN GREAT AGAIN APPLICANT: Donald J. Trump ADDRESS: 725 Fifth Avenue, New York, NY 10022 ENTITY: A United State citizen

The application said the phrase was to be used for "political action committee service, namely, promoting public awareness of political issues and fundraising in the field of politics."

A standard sworn declaration bore Trump's signature. It said in part that to the best of his knowledge "no other person, from corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive."

This past March, two and a half years after he filed for the trademark, Trump was quoted saying, "The line of ‘Make America great again,' the phrase, that was mine, I came up with it about a year ago, and I kept using it, and everybody's now using it, they are all loving it.

"I don't know, I guess I should copyright it." He added, "Maybe I have copyrighted it."

As has been noted elsewhere, Make America Great Again was a slogan from Reagan's 1980 campaign, employed prominently in everything from buttons to posters to his acceptance speech at the Republican convention. In that race, Trump contributed to President Carter, not to Reagan.

But Trump was buddies with Roger Stone, the Northeast coordinator of the Reagan campaign. Stone was a protégée of Roy Cohn, who was Trump's lawyer/mentor/consigliore in the 1970s and '80s. Cohn was also close to Reagan and is said to have been a major factor in securing a federal judgeship for Trump's sister, Maryanne Trump Barry.

The application said the phrase was to be used for "political action committee service, namely, promoting public awareness of political issues and fundraising in the field of politics."

The Wall Street Journal has reported that Donald Trump sought to attach himself to the newly elected Reagan, inviting the president to everything from the 1983 opening of Trump Tower (declined) to a LaToya Jackson concert (also declined). Trump contributed $1,000 to Reagan's re-election campaign and got an invitation of his own, to a White House state dinner for King Fahd of Saudi Arabia (yes, a Muslim, but Trump accepted).

Trump said of Reagan in a recent TV interview, "I have great respect for him. I helped him. I knew him. He liked me and I liked him."

Former Reagan aides have suggested that this was some typical Trump overstatement, but it seems unlikely that Trump was unaware of the Republican icon's slogan and just happened to coin the very same one for himself.

In filing the trademark back in 2012, Trump did not seem to anticipate how popular it would become. He failed to claim the exclusive right to use "Make America Great Again" on clothing such as T-shirts and hats like the one Trump now famously sports.

In what may be seen as a bit of what goes around comes around, Meri Bares and Bobby Estell of California took note of Trump's oversight. They filed application number 86716074 on Aug. 5 of this year to trademark the use of "Make America Great Again" not just on hats and T-shirts, but also on everything from sweatshirts to socks and swimsuits, from backpacks to change purses to wallets, even "dog apparel."

Two days later, Estell, who goes by Bobby Bones, tweeted:

"hey @realDonaldTrump, if you donate 100k to @stjude, I will give you your clothing trademrk back. thanks!,Bobby"

St. Jude being St. Jude Children's Research Hospital. Estell posted a follow-up tweet later on Aug. 7:

"Hey @realDonaldTrump. I don't even want this trademark. Let's get this thing done. I want no money. Just for @StJude"

On Oct. 27, Trump issued a check for an undisclosed amount,reportedly the full $100,000,to the hospital.

"Transfer of Trademark," read an accompanying notation on the check.

On Nov. 11, a U.S. Trademark examiner made the transfer official. Trump continued to sell Make America Great Again hats ($25 regular, $30 camouflage) and sweatshirts ($50) and even a Trump Presidential Dog Raglan sweater ($15).

He also continued to repeat the slogan at seemingly every opportunity, including the Republican debate in Las Vegas on Tuesday night.

"All I want to do is make America great again. We want to make America great again."

At one point, a moderator noted that America's bombers, missiles and submarines are all aging out and asked Trump which part of the nuclear triad would be his priority.

Trump had thought to appropriate and trademark his slogan for his latest bid to become commander-in-chief more than two years ago, but he did not seem even to understand what the triad was, much less what he would do regarding a president’s biggest responsibility.

He still had his slogan. And at the end of the debate he offered a slight variation, after expressing his determination to beat Hillary Clinton. “If I do, we will make this country great again,"he promised.

The slogan may have been Reagan's, but during the debates, Trump's mouth had pursed and twisted in pouts and sneers such as The Gipper would have never contemplated.

Win one for The Lipper!


TOPICS: Society
KEYWORDS: elections; immigration; trump; trumpwasright
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To: conservativejoy

Reagan....I remember a thousand points of light...And that was really s GB phrase


21 posted on 12/20/2015 12:59:19 PM PST by Sacajaweau
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To: Amendment10

I also thought Romney conceded to quick simply because of the ballot box stuffing.

I see something different with Trump. If thee is ballot box stuffing, he will be well aware of it and likely have evidence. Win or lose I bet he’ll go after it tooth and nail.

With hindsight being 20 20, I’m happy he lost or we likely never would have had a Trump run. With Romney and that bearded puke as VP we would have continued on with a slow death.


22 posted on 12/20/2015 1:00:49 PM PST by redfreedom (Voting for the lesser of two evils is still voting for evil.)
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To: conservativejoy

If you have ever worked for or around a business man you know how they think and act....they are very close to the vest, and then they slap it down...three days later people just realize what happened...

Way To Go Trump!!!


23 posted on 12/20/2015 1:08:34 PM PST by HarleyLady27 ("THE FORCE AWAKENS"!!! TRUMP; TRUMP;TRUMP;TRUMP 100%....)
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To: conservativejoy

>>>Call it The Art of the Steal<<<

You can’t steal anything that nobody else owns.

This passes for News in the Daily Beast, how quaint.


24 posted on 12/20/2015 1:24:49 PM PST by Kickass Conservative (Obama, unable to call a Spade a Spade...)
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To: redfreedom

I totally agree.


25 posted on 12/20/2015 1:28:00 PM PST by dforest
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To: Steely Tom
That can't be true! WE are told Trump flip flops daily and is consistent in nothing except flip flopping!
26 posted on 12/20/2015 1:30:52 PM PST by dynoman (Objectivity is the essence of intelligence. - Marylin vos Savant)
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To: HarleyLady27; All
"I see something different with Trump. If thee is ballot box stuffing, he will be well aware of it and likely have evidence."

I agree.

Note that I regard Trump as a constitutionally low-information candidate. In other words, regarding his promise to replace Obamacare with something that will actually work for example, he needs to know that the states have never amended the Constitution to give the feds the power to tax and spend for INTRAstate healthcare purposes.

In fact, the corrupt feds have been blatantly ignoring their constitutional Article I, Section 8-limited powers for 100+ years, but especially since the time of the corrupt FDR Admiistration.

On the other hand, Trump wants to do things right imo. And although I cannot speak for Mr. Trump, I would not be surprised if Trump would get citizens up to speed on working healthcare within the framework of the Constitution. The states can either choose to run their own indidual healthcare programs, or amend the Constitution to give the feds the power to run a national program.

27 posted on 12/20/2015 1:37:31 PM PST by Amendment10
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To: montag813

Penalties are 10% of the liquidated amount, $6,800 in this case.

The rest is just ordinary income tax.


28 posted on 12/20/2015 1:43:01 PM PST by Balding_Eagle ( (The Great Wall of Trump ---- 100% sealing of the border. Coming soon.))
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To: conservativejoy
I view this as a great story. One that puts both Trump and Bobby Estell in a good light.

The only way it could have been better would be for DT to have given $200k to Saint Jude, and then make a reference to 1 Samuel 18:24-27.

* * * * * *

At one point, a moderator noted that America's bombers, missiles and submarines are all aging out and asked Trump which part of the nuclear triad would be his priority. Trump had thought to appropriate and trademark his slogan for his latest bid to become commander-in-chief more than two years ago, but he did not seem even to understand what the triad was, much less what he would do regarding a president’s biggest responsibility.

This only manages to get into the news story as a way to thing a swipe at Trump.

But, the real issue is that even though we talk about the "triad" weaponry has progressed substantially from the 50s and 60s. We still have all the original components of the triad, but how do we classify a cruise missile launched from a bomber? Or a ground launched cruise missile? O how about a nuke in orbit? (I know, they are forbidden by a treaty with the USSR, but they does not exist any longer.) Or, missiles launched for a surface ship?

The real answer to questions about the triad is that the terminology is obsolete, and we have an even stronger deterrent achieved through a proliferation of delivery methods.

29 posted on 12/20/2015 1:43:49 PM PST by CurlyDave
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To: dforest

Trump can’t make America great again unless he first changes our immigration policy and curtail the muzzie influx. Seen any great muzzie countries? Then why do we want(or trust) them as American citizens?

What fools we have become.


30 posted on 12/20/2015 2:21:01 PM PST by 353FMG
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To: odawg
I don’t really see how Trump ripped off Reagan.


31 posted on 12/20/2015 2:36:07 PM PST by Dr. Sivana (There is no salvation in politics)
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To: Dr. Sivana
I had this one



And a giant 3x2 "The Time is Now" taken from campaign headquarters.


32 posted on 12/20/2015 2:38:42 PM PST by Dr. Sivana (There is no salvation in politics)
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To: dforest

Yes, he plans ahead. Is that supposed to be a mark against him?

Of course, he could have come up with FAR BETTER slogans like “Yes, We Can” and “We are the ones we’ve been waiting for.” Those were meaningful.


33 posted on 12/20/2015 2:50:40 PM PST by ProtectOurFreedom (For those who understand, no explanation is needed. For those who do not, no explanation is possible)
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To: conservativejoy

At the last GOP debate #5, Ted Cruz quoted Reagan’s notable foreign policy position (”We win, they lose”) word for word, with no mention of Reagan.


34 posted on 12/20/2015 2:53:45 PM PST by Albion Wilde ("Look, the establishment doesn't want me, because I don't need the establishment." --Donald Trump)
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To: ProtectOurFreedom

Since you have lost all hope and the change sucks, lets Make America Great Again!


35 posted on 12/20/2015 3:10:27 PM PST by dforest
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