Guinness has already gone faggot, and the Canadian produced Guinness sucks.
I advise people to avoid Guinness until they fix their current Head up their @$$ problem.
They are catering to the all inclusive hipster crowd.
I can see how a 20-30ish year old hipster would be their target demographic, but many big companies fail when they try to cater to one certain market segment.
They should make a separate line of products to cater to this very small market and do not disturb something that has success with the broad market.