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"Where's The Beef?" Wendys commercial

That one seems to have mostly died out. Older folks still know it, but not so much the young. Commercials don't seem to have the kind of staying power when it comes to this kind of thing, because eventually folks who remember it are replaced by younger folks who haven't. Sometimes kids will know it, but really have no idea where it came from.

Regarding the Ghostbusters one, I was a big fan of Buffy the Vampire Slayer. I remember a scene really late in the show where one of the characters, who's supposed to be a vampire several hundred years old (Spike), was talking to someone about that and asked the question, "who're you gonna call?", then he stopped, paused for a second and asked, "are we ever going to be able to use that phrase again?" Made me laugh.

You make a good point about some sayings/phrases dying out. Many of the X and Y generations probably wouldn't recognize common phrases like, "I love the smell of napalm in the morning" or "Lucy, you got some splaining to do" or "Marsha, Marsha, Marsha" or even heard of "Honky Tonk Woman".

You just burst my bubble now that I realize I was addressing the Boomers, however with some exceptions.

Here is a more recent article I just posted that our youngers can identify with:

Alka-Selzer had all the ones with staying power, back in the day:

"Try it, you'll like it"
"I can't believe I ate the whole thing!"
"Plop plop, fizz, fizz..."