How many more monthly donors would it take to keep it going without a freepathon?
I remember when Jim posted that “were half of our regular users to donate monthly, we’d have no need for FReepathons.”
I think we run into trouble when monthly donors drop off, because I know our New Monthly Donor Campaigns have always been very successful.
It’s vitally important for monthly donors to check their credit cards statements, particularly when credit cards expire.