about your side comment, that sounds like an episode of portlandia...
a pair of diners wants to know everything about the organic chicken they’re about eat, and went to see the farm it was raise at. I guess people similar to that do exist in real life.
WF wouldn't have much of a bottom-line without them, I guess. A Tulsa-area grocery chain has decided to appeal to that type with a line of chicken products. The ads use those stereotypes for the actors and I find it hilarious. I guess it requires a twisted mind to realize how much they are actually spoofing the granola-crunching, Earth shoe crowd.