E! and Esquire Network continued their momentum in second quarter 2015 with significant year on year growth. Both networks scored ratings highs for the quarter and will continue to turn up the heat all summer long with new original programming.
E!’s momentum has been driven by a variety of hit franchises such as "Keeping Up with the Kardashians," including the two-part special "Keeping Up with the Kardashians: About Bruce," which aired May 17 and May 18 and delivered 7.7M total unique viewers in L3s across both airings with part one averaging a season high and marking the most-watched episode since 2012 with A18-49. The series averaged 2.2MM A18-49 and 3.3MM P2+ (on par with season nine) and ranked #1 for the night across all key demos against ad supported cable. http://tvbythenumbers.zap2it.com/2015/07/01/e-and-esquire-network-deliver-significant-ratings-growth-in-second-quarter/425197/
3.3 million people out of a nation of 311 million is basically nobody. E! specializes in dirt cheap programming that can be profitable with miniscule amount of viewers.