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To: Swordmaker

Hmmm...they didn’t publish the number of units sold of watches. Or did they and it’s just not in this screenshot?


16 posted on 07/21/2015 2:29:43 PM PDT by Solson (Grand Old Party 1854 - 2010 RIP.)
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To: Solson
Hmmm...they didn’t publish the number of units sold of watches. Or did they and it’s just not in this screenshot?

They did not, but it is likely extractable from the increase in the "Other" category, which had an increase of about $1 billion plus. Apple counted the revenue from the Apple Watch in that category this quarter. Assuming their startup costs included in the 38% margin range (Apple said they were targeting 42% margin for the Apple Watch, so my margin estimate number may be a bit low), and an approximate $500 average selling price, working backwards, then the number is about ~5,250,000 Watch units world wide, which is a lower estimate than the number of units which The Motley Fool came up with was based on Slice Intelligence numbers for US sales which were 37% of the number sold throughout the world (~2.1 million US sales divided by ~37% = ~5.65 million units sold world wide). . . . and I am assuming that AppleTV sales remained about the same as the previous quarter which is unlikely, as people were anticipating a new upgraded AppleTV in the last quarter which did not get released.

28 posted on 07/21/2015 3:31:23 PM PDT by Swordmaker ( This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: Solson

At this point, releasing the watch numbers will do no good as anything they say will be construed as inadequate. I also see this as a new step in Apple’s propensity for secrecy: they never have watch numbers before, so don’t start now.


40 posted on 07/21/2015 5:59:25 PM PDT by ctdonath2 (The world map will be quite different come 20 January 2017.)
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To: Solson

No did not publish and said long ago they weren’t going to...

Watch isn’t a phone, it still needs to find its value if it has one, before it will mainstream.

Sad battery life and crippled API have limited what app developers can do with it so far.


42 posted on 07/21/2015 6:09:23 PM PDT by HamiltonJay
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