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How an Actress Made $1B Tapping Into a Chemophobe Nation’s Fears
Chem.Info ^ | 6/22/2015 | Meagan Parrish

Posted on 06/23/2015 9:27:01 AM PDT by Rio

If you wanted to clear a room full of nervous mothers of small children you could to it by yelling one word: “Chemicals!”

Jessica Alba — famous for her roles in “Fantastic Four” and “Little Fockers” — knows this, and has built a booming business around modern, hand-wringing parents who worry about the prevalence of chemicals in everything, from toys to food.

The company she co-founded, called The Honest Co., launched in 2012 selling personal care and home products for little ones like diapers, bath products, laundry detergent and more — all made with nontoxic ingredients. The company now touts more than a 100 products and recently signaled they’d be adding a beauty line soon.

The success of The Honest Co. has paid off royally — within two years the company’s revenue was near $150 million and this year crossed the $1 billion mark — and made Alba a media darling. Alba can be seen on this month’s cover of Forbes with the headline “America’s Richest Self-Made Women.”

Alba has also used her success to try to influence debates around chemical safety and regulation.

Last week she was on Capitol Hill in Washington, D.C., meeting with Senators such as Charles Schumer (D-NY) and Barbara Boxer (D-CA) to discuss the two competing reform bills to the 1976 Toxic Substances Control Act, and suggesting that neither option goes far enough in regulating dangerous chemicals.

Weeks ago she also announced that she was funding research into whether or not there’s a link between common chemicals and autism. The study will measure the impact of exposure to household chemicals during fetal development by sawing into the teeth of kids diagnosed with autism and comparing them to children without a developmental disorder.

While she is generally and rightfully applauded for her foray into the debates around chemical safety, it also seems like some fear mongering is at work.

A major cynic would read all this and say that Alba is stoking consumers’ anxiety about chemicals to hurt her competitors and boost her own company’s success. I’m not quite that pessimistic. But I do see a problem with some of the alarmist rhetoric Alba has been using.

Here is a quote from a recent talk she gave on her success, where she explained why she’s raised the red flag about chemicals: “My mother had cervical cancer at 23. My grandmother died of stomach cancer. I grew up with people being ill. This has got to stop. My friends in their 20s shouldn’t have a hard time getting pregnant.”

So what Alba seems to be implying is that there must be a link between cancer, infertility and “people being ill” with all the chemicals we put in household goods. Basically, people she knows have been sick so it must be related to chemicals. This sounds pretty scary — and not exactly the voice of careful reason in a country currently going through a major reckoning with chemical regulations.

But let’s examine the notion for a moment and look at the link between chemicals and cancer.

To be sure, chemicals including asbestos and glyphosate (which is used in pesticides such as Roundup) have been deemed carcinogens — but not for the cancers she mentions. And while environmental factors are considered to play a role in increasing the odds of getting many cancers, there are so many other factors at play — genetics, random gene mutations, etc. — that passing it off as a problem related to “chemicals” is irresponsible.

In fact, how often do you hear of chemical exposure causing cervical cancer? Probably never because the only chemical linked to cervical cancer — tetrachloroethylene — only affects about the 1 percent of the population who are exposed to it through occupational dry cleaning or metal degreasing.

This isn’t to say chemicals are never dangerous. The truth is there are always new studies revealing the harm of certain chemicals.

But sometimes those studies don’t take into account the level of exposure needed to be harmed by those chemicals. This, for example, has frequently been the case with bisphenol A (BPA), the plastics additive often cited as a potential culprit of infertility — one of the other chemical woes she mentions.

So if you don’t read between the headlines, chemicals do sound like the bogeyman. And unfortunately Alba is often just adding to that alarmist noise.

Here’s another frequently used quote of Alba’s: “There are 80,000 chemicals in consumer products — chemicals that frankly haven’t been tested.” The company’s “Honestly Free Guarantee” also says “We believe the products people use should be safe and non-toxic (surprisingly, many companies don’t!)”

Or read it this way: 80,000 chemicals haven’t been tested, so they must be dangerous. Again, it’s a pretty simple worldview that plays well into the company’s marketing, but doesn’t quite live up to reality.

Plenty of chemicals are hazardous and I think everyone working on regulation reform agrees that the process needs to be strengthened in the U.S. But to suggest we’re living in a wild west of chemical anarchy — when several federal agencies like the EPA test and study chemicals — isn’t completely accurate.

Plus, there’s this other pesky fact: Plenty of chemicals we encounter every day are safe and they make our lives better.

Don’t believe me? Ask Alba herself. The Honest Co. still uses chemicals in their products — chemicals like polyolefin, a popular plastic used to help give the company’s diapers a comfy waistband. Other chemicals like phenoxyethenol, methylisothiazolinone and polyurethane are also in The Honest Co.’s products.

Why? Because they work and they’re safe.

I’m all about being chemically conscious — but not chemically paranoid.

I also salute Alba’s success — I even have some Honest Co. products at home! — and I think consumers should be more informed about what’s in the products they use.

But just because an ingredient has a long word you can’t pronounce, that doesn’t mean it’s going to kill you. And just because Alba’s company has been successful selling pricey products sans chemicals, it doesn’t mean she needs to freak out moms to make a buck.


TOPICS: Miscellaneous; Science
KEYWORDS: alarmism; alba; chemicals; goddess; honest; honestco; hottie; jessicaalba; sexy
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To: driftdiver

That’s not what you said I said though...


81 posted on 06/23/2015 11:50:46 AM PDT by Boogieman
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To: Boogieman

So you’re gonna argue the meaning of ‘is’?

Good luck Mr Clinton.


82 posted on 06/23/2015 11:52:27 AM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: Patriot Babe

“Not sure about Taiwan’s manufacturing product. Whether they use chemicals in their products.”

I know nothing about Taiwanese manufacturing, but I can say with absolute certainty that they use chemicals in their products.


83 posted on 06/23/2015 11:55:02 AM PDT by Boogieman
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To: driftdiver

Nope, but you probably need to look up the definition of the word “might”.


84 posted on 06/23/2015 11:57:36 AM PDT by Boogieman
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To: driftdiver
Force companies to tell consumers what is in their products.

She's not, yet. But she's going about it in a round-about way by getting government involved. That pressure should be coming from consumers, not government.

85 posted on 06/23/2015 11:59:39 AM PDT by IYAS9YAS (Has anyone seen my tagline? It was here yesterday. I seem to have misplaced it.)
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To: IYAS9YAS

“That pressure should be coming from consumers, not government.”

Consumers are going to their govt and saying we want to know whats in our food.


86 posted on 06/23/2015 12:01:01 PM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: Boogieman

keep trying boogie, hows that crow taste?


87 posted on 06/23/2015 12:01:30 PM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: driftdiver
Consumers are going to their govt and saying we want to know whats in our food.

Again, the wrong place for government. In a free-market system, that pressure should be exerted by consumers upon manufacturers. I'm not favoring Dow over Alba, or vice-versa, both have their places. I'm fully against lobbyists promoting their companies at the expense of others. Government should be here to enforce the Constitution, enforce the Constitutional laws, and protect its citizens from attack.

What I'm saying is that every time consumers go to the government, it just gets worse for everyone in the long run. Nothing the government gets involved with does better. Nothing. All innovation comes from private sector individuals and companies working to make things better for someone (be it themselves, their shareholders, or the consumer). Caveat emptor.

88 posted on 06/23/2015 12:09:10 PM PDT by IYAS9YAS (Has anyone seen my tagline? It was here yesterday. I seem to have misplaced it.)
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To: Lazamataz

You should punish her.


89 posted on 06/23/2015 12:11:40 PM PDT by NorthMountain ("The time has come", the Walrus said, "to talk of many things")
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To: bgill
And we spend time trying to find non-Chinese dog treats!
90 posted on 06/23/2015 12:36:15 PM PDT by donna (Polls are mob rule . . . faked.)
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To: IYAS9YAS

Consumers went to the govt because otherwise the big food companies would be able to push through what they want. I understand what you are saying but this is exactly what government is for.


91 posted on 06/23/2015 12:36:46 PM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: Patriot Babe
Whether they use chemicals in their products.

EVERY product has chemicals in it. Every non-product - air, water, grass - has chemicals in it. YOU are made up of chemicals.

92 posted on 06/23/2015 12:39:36 PM PDT by Tax-chick (You know I don't find this stuff amusing anymore.)
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To: driftdiver
Whats irrational is believing that companies with a proven propensity for misinforming and large bureaucracies will understand all of the details let alone tell their customers negative aspects of their products.

What companies or products are you talking about?

93 posted on 06/23/2015 12:45:48 PM PDT by SunTzuWu
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To: SunTzuWu

Companies like Pepsico, who uses tissue from aborted babies in their product testing. They dont tell you that.

Or the companies who fed growth hormones to cattle. Then sold the meat and milk without telling people of the negative aspects.


94 posted on 06/23/2015 12:50:01 PM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: Tax-chick; Patriot Babe

“EVERY product has chemicals in it. Every non-product - air, water, grass - has chemicals in it. YOU are made up of chemicals.”

A very simplistic way to look at it.

Cyanide is just a chemical, why don’t you go drink some?


95 posted on 06/23/2015 12:51:42 PM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: driftdiver

Lol!

You flat out lied about what I said, got called out on it, and you think I am eating crow? What planet do you live on?


96 posted on 06/23/2015 12:58:30 PM PDT by Boogieman
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To: Boogieman

You really are a leftist aren’t you. Trying to rewrite history and all.


97 posted on 06/23/2015 1:00:53 PM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: driftdiver

You are the one who wanted to “rewrite history” when you tried to put words in my mouth and then lied about it. We’ve already established that.


98 posted on 06/23/2015 1:32:52 PM PDT by Boogieman
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To: Boogieman

Actually no, we’re not going to argue about the meaning of is.


99 posted on 06/23/2015 1:34:56 PM PDT by driftdiver (I could eat it raw, but why do that when I have a fire.)
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To: driftdiver

I never even used the word “is” in the quote you tried to misrepresent, liar.


100 posted on 06/23/2015 1:36:38 PM PDT by Boogieman
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