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AMD Launches Carrizo: The Laptop Leap of Efficiency and Architectural Updates
AnandTech ^ | June 2, 2015 | Ian Cutress

Posted on 06/03/2015 2:00:52 PM PDT by ConservativeMind

Perform a small test for me. Close your eyes, and spend 15 seconds considering the state of the laptop market and what devices interest you, are available, or on the horizon. Done? Let me hazard a guess – Apple’s offerings loomed large over $800, with $1500+ gaming laptops on the periphery. At $300 we’re more in tablet-first space with a mix of cheap clamshell rubbish. In the middle is an assortment of $400-$700 good but not always great mixture of 2-in-1s (like the Surface) or clamshells (like the ASUS UX305), divided mostly on price and features but 95% of them contain Intel. Today’s launch of Carrizo by AMD is hoping to change that perception, particularly in $400-$700 and at 15W.

(snip)

AMD’s argument is that the notebook/laptop segment accounts for 52% of the revenue in the consumer computing space excluding tablets, with the biggest market of that being $400-$700. As a result, Carrizo was built to be poised to bring competition to this market, and potentially provide premium level performance and a more palatable price range. That being said, in my own opinion, the slide provided by AMD is rather telling. The PC industry is severely fragmented and there is no one single product segment that stands out than others. Even within notebooks, the actual market ranges listed above are about equal, comparing 4-in-10 for the middle segment against 3-in-10 for the others a piece. To borrow analogy from MediaTek, the ‘Super-Mid’ category where 80% of sales are in the mid-range price for smartphones just doesn’t exist in notebooks. It also means it comes across as quite difficult to produce a single product that scales across that large range, and we end up with extremely focused product launches like Carrizo today.

(Excerpt) Read more at anandtech.com ...


TOPICS: Computers/Internet
KEYWORDS: amd; carrizo
This is looking like a true "feel good" story for AMD and its processor outlook. Intel definitely looks to have trouble meeting this segment competitor and anything near the price.

AMD's Carrizo laptop microprocessor is the result of asking their engineers to throw a "Hail Mary" type of pass and dream way outside the box.

With Intel's ongoing 14nm supply problems, AMD should finally be able to make some inroads and make some money to more than get them through (and past) their Zen processor (which will be very competitive with the best of Intel at that time).

1 posted on 06/03/2015 2:00:53 PM PDT by ConservativeMind
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To: ConservativeMind

I bought an asus for 220 bucks and it works pretty well. but all I do is go on FR and do stuff in Office :) I know you guys do a lot more with your PCs.


2 posted on 06/03/2015 2:04:18 PM PDT by dp0622
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To: ConservativeMind

Bought an ASUS notebook for my daughter a few years ago. Junk. Awful. Never, never again.


3 posted on 06/03/2015 2:04:19 PM PDT by Steely Tom (Vote GOP for A Slower Handbasket)
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To: ConservativeMind

Well the first paragraph fails... The only $800 Mac laptops I’ve seen were used ones. And the $1500 gaming laptop seems to imply it’s from Apple, even though no one would ever consider a Mac to be a gaming laptop.

Reading the actual article, this reminds me of the features list you find on product pages, when what you want is the spec sheet. There’s lots of catchy words like innovative, smooth, leadership, and I’m not even sure what half the graphs mean. Bars and numbers but no legend about what the numbers mean or what the graph is representing..?

Some decent stuff in there though, and it looks pretty cool. Definitely something interesting to follow and see where is goes / what Intel does.


4 posted on 06/03/2015 2:21:24 PM PDT by Svartalfiar
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To: Svartalfiar
Well the first paragraph fails...

I agree. The Surface Pro 3 has identical specs to a MacBook Air, except it has a touchscreen, active digitizer, USB, and MicroSD for similar dollars.

5 posted on 06/03/2015 3:40:54 PM PDT by Erik Latranyi (President Walker - Attorney General Cruz (enforcing immigration laws for real))
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To: ConservativeMind

Wait till you see AMD’s 14nm problems.
Intel is at least 5 years ahead of AMD.


6 posted on 06/03/2015 4:08:15 PM PDT by Zathras
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To: Zathras

AMD is using Samsung’s FinFet process at 14 nm for the upcoming Zen processors.

It seems Samsung has 14 nm figured out enough to make sure this works for AMD.


7 posted on 06/03/2015 4:12:20 PM PDT by ConservativeMind ("Humane" = "Don't pen up pets or eat meat, but allow infanticide, abortion, and euthanasia.")
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S AVE O UR S ITE


We cannot exist
without you.



8 posted on 06/03/2015 6:27:21 PM PDT by RedMDer (Keep Free Republic Alive with YOUR Donations!)
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To: ConservativeMind

Cool - I worked on Excavator, so I’m happy I’ll finally be able to buy one of them!


9 posted on 06/03/2015 10:45:36 PM PDT by Yossarian
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