Within hours of CityNews posting the footage on its website, the clip had gone viral and the men were bobbing in a sea of social-media revulsion. “Cretin,” “jerk,” and “asshole” counted among the milder labels applied by their YouTube jury, which, by press time, numbered around 4.4 million. The initial reaction on Monday night could be described as generalized outrage, punctuated by pity for Hunt. But the ritual shaming—familiar now from a slew of mass denunciations on Twitter—soon took a more personal turn. Shortly after 2 p.m. on Tuesday, several tweeters identified Simoes by name and outed him as an employee of Hydro One, Ontario’s provincial power utility. A few tagged their posts with Hydro’s Twitter address, demanding the Crown corporation take action, while others dug up his annual salary, $107,000, from the province’s sunshine list. Reporters began seeking comment from Hydro One and, like that—less than 24 hours after he appeared on screen—Simoes paid the price for his misadventure. Hydro One announced it was sacking him.
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Boo Fricking Hoo. I have no problem with Simoes getting fired.
But. Shauna Hunt better watch her back. SHE herself could get fired.
Read the article. There are other examples of where Social Media backfired.
Adria Richards tweeted a post and ruined two lives. However - it backfired on her and she lost her job and went into reclusion for over a year.
Best advice here: DO NOT FACEBOOK. DO NOT TWEET!@
Good advice. I don’t have a FB or a Twitter account.