“CEO Steve Easterbrook, who stepped into the top spot March 1, has said he want to turn the chain into a “modern, progressive burger company.”
How long before mcdonalds goes vegan?
McVeggie burgers.
We all know what's in (or no longer in) the standard McDonalds burger patty. How long before they skip those costly organic materials entirely, and just start serving McRocks?
Reading CEO Esterbtooks bio we find:
He’s English - strike one
He’s a CPA. - strike two
He played cricket - strike three
He talks progressive trying to cater to the Gwyneth Paltrow types who will never set foot in a Mickey D’s, while alienating his base.
And the new hypester Hamburgler looks like Chester the Molester.
Franchisees should revolt.