Tip # 3: Your company made Ray Kroc and many franchisees rich with a menu whose items could be listed on the fingers of two hands.
LOL. Dead on. They should hire you as VP of Marketing.
“In its flagship U.S. market, executives said the menu got too complicated and gummed up operations.”
“Easterbrook, who previously headed up the U.K. business, has described himself as an “internal activist” and says he wants to turn McDonald’s into a “modern, progressive burger company.”
AND THE SOLUTION: “...simplifying restaurant operations and improving perceptions about the quality of its food with items like a new Artisan Grilled Chicken sandwich.”
Your tip #2 seems contrary to my primary advice to them: make decent burgers. Those two-dimensional, shoe-leather pucks they serve up now are disgusting.