[UCANSEE2]

“In its flagship U.S. market, executives said the menu got too complicated and gummed up operations.”

“Easterbrook, who previously headed up the U.K. business, has described himself as an “internal activist” and says he wants to turn McDonald’s into a “modern, progressive burger company.”

AND THE SOLUTION: “...simplifying restaurant operations and improving perceptions about the quality of its food with items like a new Artisan Grilled Chicken sandwich.”

[grania]

The problem with their items off the dollar menu is that they aren't cheap. Besides that, they don't offer quality whole grain breads.

I can go to some competitors and for $2 more than those expensive McDonald's choices get a sandwich or combo that's two nutritional meals. Or for $3 get an Arby's Classic Roast Beef on Rye.