Turns out this is a legitimate survey, probably done by legitimately statistical methodology. . . but from my playing with the interactive site, I think the author neglected to clear the filters every time he get results which distorted some of his conclusions in his article. . . such as the Far West 3% figure. I cleared the filters and then check Far West and got an entirely different figure of 7.4% of all respondents in the Far West states.
I found you have to be very careful of using the filters because some sub-filters turn on other filters. . . for example choosing "likely Democrat voters" will also turn on the Democrat filter above, but turning OFF "likely Democrat voters" does not turn off the Democrat filter. . . and if you don't notice that, all subsequent tests are going to be filtered by Democrat plus your new filter and therefor inaccurate for the entire universe of respondents as a whole.
I started hitting the "Clear All Filters" button between" any test I wanted just to be sure nothing was turned on I might not notice. Made a difference on some tests.
What about that 42% that said they’d buy it because it was “cool”? That’s the part that you seemed to doubt, but was also supported by the article you posted about the reviews being broken.