TVs out of the box are often set on what is derisively referred to as "torch mode". The brightness and contrast are boosted to give an appearance that everything, whether shot on film or not, looks like it shot on videotape or is being broadcast live. Some people also call it the "soap opera effect" because films look like soap operas rather than film.
IMO, a well calibrated TV should display on its screen on the viewer's end the same thing that the program creators saw on the transmitting end. You can make your TV picture look like anything you want. You can turn everything green if that's what you like. I just want mine to faithfully display the programming as the programmers (film makers, producers) intended.
Soap Opera Effect also come from the motion smoothing feature on a lot of TV’s.
Try turning it off then on full blast and the effect if very noticeable.
Best to turn it off completely.