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Technology moves fast-food chains away from interpersonal customer service
Deseret News ^ | Thursday, November 6, 2014 | Joseph Peacock

Posted on 11/06/2014 11:11:24 AM PST by Olog-hai

The days of indecision and miscommunication in the drive-through lane of a fast-food restaurant could be long gone. Taco Bell recently launched an app that enables customer to order and pay for it straight from a smartphone.

“It gives customers control. They don’t want to talk to people all the time,” Taco Bell chief marketing officer Chris Brandt tells Fast Company.

And the app allows for more creativity in what to order.

“The app offers unlimited menu customization options,” reports Eater. “Users can, for the first time, build their own unique creations using dozens of ingredients.” …

(Excerpt) Read more at national.deseretnews.com ...


TOPICS: Business/Economy; Computers/Internet; Food
KEYWORDS: fastfood; fightfor15; smartphoneapps; tacobell
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To: Olog-hai

Doggone it, they were right on the cusp of a big 15 dollars an hour and 6 dollar Big Macs. LOL


41 posted on 11/07/2014 9:00:46 AM PST by dforest
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