Their TV commercial is a good one- the cats really seem to adore the device.
What piqued my interest is how much the pictured kittie resembles mine and the look of self-satisfied pleasure on his face, almost bordering on smugness -- a trait to which cats are most entitled. :)
The product, which I don't intend to buy, looks like it might be easily tipped over. Knowing how ingenious cats are when it comes to their ability to creatively redesign things from what we mere humans intended, I envision the brush component getting removed in short order from the base. The cynic in me imagines my cat taking one look at it, raising an eyebrow and thinking, "You got me that thing?!?" and then heading straight to the sofa for some real clawing. As a grizzled, seasoned vet, I have a totally unused scratching post that has elicited only a look of utter boredom from my not only my current cut but his predecessor (RIP) as well! :)