Well, no. That is the number per year out of the total population, not the cumulative risk over one's lifetime. In 2011, the last year for which final statistics are available, about one in 63 deaths in the U.S. was officially classified as a suicide. If one includes instances of single car crashes and suicide by cop, it is probably higher.
Even cumulative with .03% a year stacked up over a lifetime it still means you’re probably not dieing of suicide. It’s still not coming anywhere near things like the flu and nobody thinks that’s a crisis. It’s just an overused word.