“That makes it difficult to broadcast a football game on commercial TV.”
So in the countries where it is really popular, they have pay per view or gov’t TV or what?
Freegards
They have pay per view and commercials on cable but the popularity of the sport overcomes its limitations in most of the world in terms of showing it on TV. The ratings are always the highest in households.
And 3 billion people around the world are following the World Cup on their TV sets.