I believe the key here is to allow people to believe in the ethos of God. If they don’t, then the fact of God doesn’t matter to them.
If I didn’t believe in the ethos of God, I would at least stop and contemplate why not.
One reason not to believe is that you don't buy the notion that the universe is built on top of a single, unalterable, celestial dictatorship in which one has no say or influence. Another reason would be that there's no evidence for a theistic God.