1. It’s capitalism at work.
2. As noted already, Europe and other places around the world have long had brand sponsoring mixed with sports naming and the like.
3. In the new era of college football playoffs, the individual bowl identities are becoming less and less important.
Totally agreed, FRiend. Corporate branding is one of the things that characteristic of NASCAR and gives it its flavor. Likewise, little leagues all across the country have played with advertising on the outfield fences for decades. President Calvin Coolidge was absolutely right:
After all, the chief business of the American people is business. They are profoundly concerned with producing, buying, selling, investing and prospering in the world. I am strongly of the opinion that the great majority of people will always find these the moving impulses of our life.
Yes but it's like buying a designer item and then covering up all of the logos. Just because it's capitalism doesn't mean it's a good decision.