I’m thinking it takes product placement to a new level.
There are tons of Lego shorts, movies, toons, etcc. already out there. It’s almost a genre on its own. I have a very smart “special” needs 5-year old who’s a Lego fan and “Master Builder” (you would have to see the movie to understand). He enjoyed it immensely as did all kids in the audience. It’s very well made, great special effects, and it has a plot that will surprise you at the end.
lol.