I always say look at the ingredients in a common loaf of bread today, vs bread made 50 years ago.
There is a difference and I would guess not for the good.
Grab and squeeze a supermarket loaf of bread. The less squishy the better. Some breads billed as whole wheat are quite squishy.
The biggest scam is calling bread "wheat bread". This fools some into thinking they are eating some whole wheat bread. In reality its just a load of white flour with a smattering of whole wheat