According to the wiki page(yes, I know)
The Daily Mail is a British daily middle-market[2][3] tabloid newspaper owned by the Daily Mail and General Trust.[4]This is not "National Enquirer". This is a conservative, mainstream, British paper.First published in 1896 by Lord Northcliffe, it is the United Kingdom's second biggest-selling daily newspaper after The Sun.[5] Its sister paper The Mail on Sunday was launched in 1982. Scottish and Irish editions of the daily paper were launched in 1947 and 2006 respectively. The Daily Mail was Britain's first daily newspaper aimed at the newly literate "lower-middle class market resulting from mass education, combining a low retail price with plenty of competitions, prizes and promotional gimmicks",[6] and the first British paper to sell a million copies a day.[7]
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Circulation figures according to the Audit Bureau of Circulations in July 2011 show gross daily sales of 2,050,132 for the Daily Mail.[17] According to a December 2004 survey, 53% of Daily Mail readers voted for the Conservative Party, compared to 21% for Labour and 17% for the Liberal Democrats.[18] The main concern of Viscount Rothermere, the current chairman and main shareholder, is that the circulation be maintained. He testified before a House of Lords select committee that "we need to allow editors the freedom to edit", and therefore the newspaper's editor was free to decide editorial policy, including its political allegiance.[19] The Mail has been edited by Paul Dacre since 1992.
Shall we assume the Press Awards celebrate "crap"?
“This is not “National Enquirer”. This is a conservative, mainstream, British paper.”
That’s what I always thought.