I don’t get it. I see they’re using iPhones all over the place, but do I have to own one to see the point of the ad?
It looked like a punk kid more interested in his iPhone...
...but the whole time he was shooting clips of the family which he put together for them to watch Christmas morning.
Everybody thinks the kid is being anti-social, using his iPhone instead of interacting with everybody. But in reality he is videographing everybody as a video Christmas gift, which he shows at the end.