‘Dopey’ only because it makes it more difficult to sell. It’s not a name many people can pronounce or spell. Especially in the age of the internet, not knowing how to properly spell a product’s name makes it harder to find. Not knowing how to pronounce it makes it more difficult to ask for or talk about and recommend to others.
All true. But the company is almost 100 years old. Changing now wouldn’t be a good idea...too much emotional attachment by customers.