Re: Broguiere’s
Dopey name for it, isn’t it? It’s difficult to pronounce and spell. I understand it’s the name of the family who founded the company (I assume), but it isn’t smart marketing.
All of our favorite food businesses up here in NorCal have family names - Draeger's Market, Martinelli's Apple Cider, DeMartini Orchard Kozy Brothers, Olson's Cherries. Many of the namesakes work at the stores and it gives it a real family connection to us shoppers.
Broguiere's Farm Fresh Dairy - Family owned & operated since 1920. Ernest Broguiere, a French immigrant from the Alps, began the dairy by purchasing a lemon grove on Maple Avenue. When the lemon business failed to take off, he bought a Holstein cow and several hundred glass bottles and started selling milk. With his horse-drawn wagon painted with the dairy logo, he delivered milk to doorsteps, and his business expanded.In 1965, Ernest's son, Ray Broguiere Sr., took over the business and made a few changes, including the painful decision to get rid of the cows. "He kept the bottles, thank God," says Ray Broguiere Jr., who took over for his father in 1975 and plans to pass on the business to his son, Chris. Monique Broguiere, Ray's daughter, is the business manager.
Maybe you should consult to the Broguiere's and suggest they change their name to Smith or Jones.