[DManA]

99 and 44/100 th percent pure. Even as a little kid I asked, pure what?

[Sacajaweau]

There are a lot of old Ivory ads on ebay.

Pure back then was vague..."like we use good stuff"...

One of the biggest things..."it floats". Boy that sells. A lot of older people are Ivory loyalists.

[DefeatCorruption]

99 and 44/100 th percent pure. Even as a little kid I asked, pure what?

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So pure it floats.