MM’s viewership is around 3-4 million, IIRC.
They may take credit for some of the increase in purchases, but I doubt they have any significant influence.
I have noticed more young people are smoking. Surprising, since we were fed the BS that the great tobacco settlement of the mid 1990’s would end smoking. [/s]
Also, MM tends toward an older demographic.
These random correlations make me crazy.
Dad used to smoke KOOL cigarettes. I remember when there was a small cartoon strip on the back with the penguin.
He gave us one to smoke when I was about 4 or 5.
I saw some 1960s movie (THE VICTORS) in which some girl pulls a pack of cigarettes out of her purse. They were LUCKY STRIKES.